Persuasive Communication (online)


ID : 668   

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Persuasive communication is essential not only for selling the products or services of the business, but for obtaining financing and running daily operations. This course will provide students with the opportunity to gain confidence and improve their communication skills. Even the most skilled communicator always can learn additional techniques for success.

Class topics:
  • Fundamentals of communication
    • Non-verbal communication
  • The importance of knowing the audience in persuasive communication
    • Personality profiling
  • The power of listening
  • Credibility of the speaker is key in persuasion
  • Evidence in persuasion
    • Tips for using evidence in persuasion
    • Reasoning in persuasion
  • Emotion in persuasion
  • Organizing the argument
    • Questions of fact, value and policy
    • Monroe's Motivated Sequence
  • Defining of strategic management in operations
    • Strategic planning
    • Implementation of the strategic plan
    • Questions to ask in developing your business model
  • Mindset of strategic thinking
    • What is my business environment
    • What is my corporate culture
    • What are your goals and objectives
  • Strategic planning models
    • Kerry Napuk's 5-Step Strategic Planning Model
    • Karl Albrecht's Strategy Formulation Process
  • Questions to ask when creating strategic alternatives
  • Criteria for implementation
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Class Details

0 Session(s)

Location
NA - Online

Instructor
Instructor EXS 

Start Date:upon registration

 

Notice

Please read:  Participants have 6 months to complete this course.

Tuition: 

$225.00

Registration Closes On
Saturday, October 31, 2026 @ 12:00 AM

Schedule Information

Date(s) Class Days Times Location Instructor(s) Instructional Method
N/A - Online Instructor EXS  Online

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